Retailers make enormous profits from impulse shoppers. Have you ever noticed that magazines, candies, gums, children’s toys and trinkets are all lined up near the checkout stand? While you are standing in line waiting to check out, all these things are in your path and can be very difficult to ignore. If you have children with you, the urge to please (or sometimes appease) the little ones can be satisfied by buying one or more of the offerings.
This type of buying has gotten many consumers into debt that is almost impossible to remedy. The reason why is that we carry this mentality into larger purchases. It is impulse buying at its worse. So the first tip is to be reasonable about purchases and avoid impulse buying.